ReThink Group


The Challenge: Reach new audiences with social media advertising and obtain a lower cost per lead (CPA) for 252 Basics curriculum.

The Solution: Parable ran a 3-week social media advertising campaign to meet or beat their current CPA.  Targeting proven kid’s curriculum purchasers, retargeting tracked conversions, and careful optimizations between various Facebook campaign objectives we dramatically lowered their cost per lead and improved their ROI.