Putnam Books


The Challenge: Drive sales, spark the conversation and engage Christian audiences online and on Facebook for Jan Karon’s new book release, Come Rain or Come Shine.

The Solution: Using Parable’s proprietary consumer purchase history of books by Jan Karon and similar authors, we targeted high-interest audiences and re-targeted website visitors. We also directly targeted Christian websites, mobile apps, keywords and proven Christian consumers across the web for maximum impact.