The Challenge: Spread the word to Christian consumers about the world’s water and sanitation crisis.

The Solution: Parable developed a layered marketing strategy to promote Lifewater’s missional approach to water development via catalogs, emails, online and in-stores nationwide. In addition, proceeds from sales of our exclusive CD was donated to Lifewater. These efforts resulted in ample funding from retail customers to provide a water well for the Agali Region of Uganda.