Group Publishing


The Challenge: Create brand awareness and drive product sales in Christian retail stores for the release of Jesus-Centered Bible.

The Solution: Parable developed a multi-phased marketing approach to help launch the Jesus-Centered Bible line of products at retail. We leveraged consistent catalog placement highlighting special product features for greater consumer awareness along with regular weekly and targeted emails to drive product sales.  This led to increased brand awareness, visibility and sales success throughout the Christian retail stores we serve.