Christian Retailers - Merchandising and PEI


The Challenge: Help local Christian retailers 1) tell their customers what was new, hot and on sale while enticing them to shop longer in their stores, and 2) improve productivity and profitability through careful inventory management.

The Solution: Parable created easy-to-implement merchandising kits featuring posters, product tags, and shelf talkers that helped promote positive price perception and direct customers to active sales.

Additionally, our successful Proven Essential Inventory (PEI) program, which uses nationwide peer sell-through data, has helped retailers know what backlist to buy, stay in stock and improve margin by earning extra discounts through participating distributors.