Amazing Grace Musical


The Challenge: Drive website traffic and fire up the conversation on social media by faith-based entertainment consumers for the premiere of the Broadway musical, Amazing Grace.

The Solution: Parable launched a 3-month social media campaign reaching desired audiences by using our proprietary consumer purchase history and targeting strategies. Through Facebook page management with frequently posted custom organic content along with advertising for page likes, video views and website clicks to buy tickets, our campaign yielded significant page views and got the faith-based audience talking about the new Broadway musical.