The Parable Group announced today that nearly 15.9 million consumer emails were sent in 2014 by independent Christian retailers through SnapRetail—an 11% increase from emails sent in 2013. The Parable Group and SnapRetail partnership, launched in March 2012 to CBA, is a comprehensive email and social-marketing solution for the industry with over 115,000 Christian product images from over 80 Christian publishers, music companies and gift companies.
“It’s exciting to see store owners realizing the potential they have for traffic growth and increased sales using SnapRetail. It’s an easy and effective marketing solution that provides stores an affordable and workable way to engage customers through email marketing and various social media channels,” said Steve Potratz, President of The Parable Group.
Participating stores select ready-to-use email templates including newsletters, special events, new arrivals, sales and holiday emails complete with messaging. Ready-to-send vendor emails are also available. Stores customize, schedule, send and simultaneously post emails to Facebook, Instagram and Twitter. Email images can also be set for customers to pin to Pinterest.
“In December, nearly 30% of all SnapRetail emails sent by Christian retailers were ready-to-send emails, much to the excitement of our vendor partners whose products were featured in them,” Potratz added.
Erik Ernstrom, Manager of Business Intelligence for The Parable Group says, “Now is the time for Christian Retailers to take advantage of SnapRetail’s easy-to-use email platform, build a strategy to connect to customers, and grow their customer list size in time for Easter.”
126 Independent Christian stores across all marketing groups currently use SnapRetail, including Catholic stores, church stores, Parable partner stores, Munce stores, Covenant stores and other independent Christian stores.