2026 State of Christian Retailing

Steady in The Swings

Drawing on data reported to ParableConnect by over 165 U.S. brick-and-mortar Christian retailers and church/ministry bookstores, analysis of $72 million in sales and 1.73 million consumer receipts, as well as national survey results, this report reveals the leading insights from 2025.

REPORT INCLUDES:

• Comprehensive 2025 sales performance data

• Key insights into product categories, Bible trends, and market shifts

• Retailer success stories from a year of uneven momentum

• Survey results and practical takeaways for the year ahead

“This year’s growth confirms the hunger for more than just products; people are seeking truth, Bibles, and connection.”

— GREG SQUIRES, PRESIDENT, THE PARABLE GROUP

Yep, I’m ready to download the 40-page report.