2023 State of Christian Retailing

Agile not Fragile

Drawing on data reported to ParableConnect by over 220 U.S. Christian bookstores, analysis of $84 million in sales and almost 2.3 million consumer receipts, as well as national survey results, this report reveals the leading insights from 2022.

REPORT INCLUDES:

Analysis of year-end sales
Inventory analysis for Books & Bibles
Comparisons of bestsellers across channels
Leading trends in product categories
Snapshots of retailer outlook

““While 2022 fell short of 2021’s banner numbers and record-breaking holiday season, Christian retailers continue to demonstrate their agility and resolve. The retail leaders in our industry are meeting customers’ needs by drawing on their purpose-driven drive, resilience, hard work, and resourcefulness—it’s inspiring work with great kingdom impact.”

— GREG SQUIRES, PRESIDENT, THE PARABLE GROUP