December 2018

Greg Squires Honored with Top 20 Under 40 Award

Our very own Greg Squires was selected as one of the twenty winners of the San Luis Obispo Tribune’s 14th annual Top 20 Under 40 Award. The competition honors young professionals who do exemplary work in their professions and in their communities.

“These 20 young professionals have made our community a better, more vibrant place to live and work,” the judges said. “Excelling not only in their day jobs, each one gives generously of their time and talent to help others. We look forward to how much more they will accomplish in the years to come.”

Congrats Greg! We’re honored and privileged to work for you and with you as we collectively work to draw people closer to Christ.

Read the full article here.

The Parable Group Welcomes Franklin Goldberg As Chief Marketing Officer

The Parable Group is pleased to announce and welcome Franklin Goldberg as Chief Marketing Officer. Goldberg brings 20 years of experience marketing and selling Christian content including books, Bibles, and software.  

Goldberg will be responsible for further expanding The Parable Group’s in-demand digital marketing agency, which is currently experiencing rapid growth—more than doubling prior year sales. Goldberg will expand offerings to include new services that boost discoverability such as influencer marketing and customer journey mapping. 

Goldberg served as a pastor for 13 years, operated an online Christian bookstore for 12 years, and since 2010, he has held leadership roles in Sales, Marketing, and Product teams at Christian publishing and software companies. 

He brings a broad content background ranging from children’s books to textbooks, and having served in Christian ministry, retailing, and publishing environments, Goldberg’s diverse experiences complement The Parable Group’s strengths in retail marketing, digital campaigns, and Christian audience data. 

Franklin Goldberg joins the marketing company 4 months after Greg Squires moved into ownership and leadership of The Parable Group. Squires bought the company from Steve Potratz after Potratz had founded and operated the company for over 30 years. 

“I am excited and honored to join this team with its commendable legacy of serving the Christian community,” says Goldberg. 

Squires added, “Franklin is not only one of the sharpest marketing minds in this industry, he also has a unique passion and uncanny ability to connect content with Christian audiences. I am so pleased to integrate him into our team to contribute towards growth.”