March 2018

400 Stores Now Using The Parable Group Services

Serving independent retailers nationwide, The Parable Group, the leading data-driven marketing agency for the Christian products industry, recently reached 400 store-fronts participating in a variety of their tools, programs and services.

“We’re honored to serve a diverse group of retailers with personalized solutions—helping them boost traffic, increase turns, grow profits, and expand their local ministries,” said Erik Ernstrom, Manager of Business Intelligence for The Parable Group. “We’re called to use our gifts, talents and time to advance His kingdom and we all win when we link arms to propel this incredible industry forward.”

To celebrate the milestone, The Parable Group is hosting a store meeting on Sunday, July 8th during UNITE 2018 which is open to every store they serve, whether enrolled in data programs, print marketing, email solutions, Get It Local Today or more. The store meeting, hosted by four industry leaders with over 125 years of collective Christian retailing experience, will take place at the Gaylord Opryland Resort & Convention Center and is centered on traffic-driving services, training on the powerful ParableConnect 24/7 data hub, retailer-focused education, and fellowship.

Currently serving Covenant, Munce, Logos and Parable stores, church stores, Catholic stores, and unaffiliated stores across the US and Canada, The Parable Group aims to help all those in Christian retail thrive.