The Parable Christian Store in San Luis Obispo plans to relocate to Arroyo Grande in late January. Longtime owners Steve and Laurie Potratz are remodeling a new 2,600 square-foot location at 931 Rancho Parkway in the in the Five Cities Center near Trader Joe’s. Their new store location opens on Friday, January 22nd.
The couple cite rising rents in San Luis Obispo coupled with customer demand by South County residents as reasons for the move.
“We’ve had a successful business in SLO for over three decades. Our customers are loyal and passionate supporters of our retail ministry—sales have been strong. But sadly, we lost our lease and ran into a lack of affordable location options in SLO,” Steve Potratz said, adding that it will be bittersweet to leave SLO. “We are so thankful that God blessed us with a tremendous location in South County though—where we have a significant customer base. It’s an opportunity for us to better serve the Five Cities community and nearby churches while positioning ourselves for years to come. ”
The Potratz’ have owned the retail store since 1981. They purchased Jan’s Bible Bookstore, located on Higuera Street, from Jan Ulman after falling in love with the Central Coast while vacationing. They excitedly relocated their young family up from the LA area that year—a dream of theirs—and renamed the store The Parable.
The small business has been a stalwart in the community for 34 years—surviving despite the rise of big-box competition, online shopping and digital books.
“We’re humbled to have served the Central Coast community for so long. Our customers are the reason we’ve endured. We’re blessed to help them find the resources and gifts they need and show them God’s love when they come through the door,” said Laurie Potratz.
The Parable Christian Store will celebrate its move to Arroyo Grande with a huge moving sale in the current SLO store from now through January 18—including storewide savings of 20-50% off. The month-long sale aims to reduce inventory in books, Bibles, gifts, framed art, home décor, CDs and DVDs in preparation for the relocation.
The Parable closes at its current location at 8 p.m. Monday, January 18 to transition to the new location.
The new store will be open in Arroyo Grande from 9 a.m. to 8 p.m. Mondays through Saturdays and from 12:20 p.m. to 5:30 p.m. on Sundays. Call (805) 543-6146 to learn more.