September 2015

Christian Retailers Champion Bible Journaling Trend

Illuminated Journaling Trend - The Parable Group

Christian Retailers report that customers are buzzing about the Journaling Bible trend which has become huge on social media. A combination of faith and art, Bible journaling is creatively decorating the pages of a Bible to visually document a person’s spiritual journey. Over the past year, many women’s Bible studies have sprung up around the Bible journaling concept as it is a unique and creative way to interact with and memorize God’s word.

“We have Bible journaling products positioned right by our front door and customer interest is piqued. Recently, we had a customer drive over an hour to our store to buy two ESV Journaling Bibles and a $120 deluxe Bible journaling kit. They were to be gifts to give to her twin daughters so they could begin journaling,” said Jody Landon, Assistant Manager and Gift Buyer for Parable Christian Store in San Luis Obispo, CA.

Lorraine Valk, owner of Parable Christian Store in St. Joseph, Michigan added, “We have anxiously been awaiting the new journaling Bibles, since we’ve been having requests for them. As a scrap booker, I’ve been excited to see the new journaling products arrive, seeing the potential this has for yet another way to experience the word of God.”
The popularity of Bible journaling is made evident by the fact that most Bible publishers who print journaling Bibles sold out this spring, such as Crossway. Two vendors at ICRS offered Christian Retailers Bible journaling products; GT Luscombe and Illustrated Faith by Bella Blvd. GT Luscombe has Bible journaling art supplies such as pens, markers, stamps/ink pads, watercolors and paints. Bella Blvd has paper products such as stickers, labels and tip-ins.

“This is an opportunity for Christian retailers to not only sell the Bibles and supplies for journaling, but engage with customers by providing in-store workshops and journaling Bible studies,” said Jeff Bruenning, Merchandising and Marketing Manager at The Parable Group.

Landon has that exact plan for her local journaling community. She added, “We are gathering names of Bible journaling customers so we can invite them to a workshop event we are planning.”

Marilyn Hood, owner of Sweet Spirit…A Parable Christian Store in Marietta, Georgia, commented, “I love the journaling trend! Our granddaughter also really enjoys it and will be hosting an event for us as soon as we get adequate stock of the ESV Journaling Bible. I guess there has been a run on them due to the online explosion of interest! It’s a great problem to have as this trend is getting people to spend time in the Word!”

According to Bruenning, The Parable Group is getting behind this trend in a big way for the stores they serve this fall. Bible journaling is featured on the front cover of their October Catalog along with a 2-page feature filled with information, inspiration and products for journaling. Other marketing tools, such as emails, social media memes and in-store POP materials are being provided to stores as well. Click HERE to view their October Catalog feature.