San Luis Obispo-based marketing agency, The Parable Group, announced today that Bryce Richardson has joined their team as Email and Customer Specialist. Bryce has a 6-year background in marketing and digital services with specialties in project management, statistical analysis, email coding/delivery, list segmentation and web design.
Bryce joins The Parable Group most recently from Henry Madison Research, Inc. where he managed the IT & Digital Marketing departments. In his new role, Bryce will serve on the Business Intelligence team and champion email services, drip campaigns, email appends, and will be instrumental in segmenting and managing robust consumer email lists.
Steve Potratz, President of The Parable Group commented, “I’m excited about the future of our email marketing solutions and the responsive mobile technologies we offer clients. Having sent 25 million emails to Christian consumers over the last 12 months, we are thrilled to have Bryce on our team to take our email delivery and analysis to even greater heights for the Christian retailers and brands we serve.”
Nearly three quarters of Americans, 72%, say that email is their favored conduit of communication with companies they do business with, according to a recent survey by MarketingSherpa. 61% say they like to receive promotional emails on a weekly basis, and some said they’d welcome even greater frequency.
“It’s not surprising that consumers continue to be receptive to email,” said Richardson. “Email can transform monologue into dialogue. It enables brands to build genuine relationships. Ultimately, people don’t buy from companies, people buy from people.”
The Parable Group targeted emails continue to excel in every metric and grow in demand year-over-year. The Parable Group forecasts targeted emails will greatly increase in volume in Q4 compared to last year. In addition, they anticipate tremendous growth in the number of email names they manage by the year end.
“I couldn’t have asked for a better opportunity and I am so excited to be a part of such an innovative and growth-oriented company,” said Richardson. “As a member of the business intelligence team, my goal will be to fortify the reputation of The Parable Group as the foremost leader in email marketing reaching and engaging the Christian consumer.”