Potratz Selects New Leader of The Parable Group

After nearly five decades in Christian retailing and consumer marketing, Steve Potratz has selected a new leader for The Parable Group, the multi-service Christian marketing agency based in San Luis Obispo, CA. Effective August 1st, 2018, Greg Squires and Steve Potratz have entered into a definitive purchase agreement, where Squires will become the owner-operator for the business.

“I am thrilled to pass the torch to Greg,” said Potratz, founder and former president of The Parable Group. “When we began meeting over 5 years ago, I recognized he had the potential to be a leader in this industry. God has providentially been preparing Greg with his vocational experience in independent retail, brand and digital marketing, software technology, and agency management. He loves the church, cares deeply about the local retailer, and has a breadth of understanding of the digital landscape. He is undoubtedly the right person for this job.”

After earning an Industrial Engineering degree from California Polytechnic State University in San Luis Obispo, Greg Squires served in a variety of roles including digital agency leadership, executive account management, and executive marketing responsibilities in retail and distribution technology companies. Notably, he spent 10 years serving independent retailers by implementing local product search and retail-integrated ecommerce solutions for manufacturers and retailers.

“Steve Potratz has built a remarkable company,” Squires says, “with talented staff who do exceptional work for clients who value the services offered. Steve leaves a legacy of innovation, having pioneered data-driven marketing programs in this industry for decades. I plan to build upon this legacy, to continue to serve our stores, vendors, and ministry partners—and provide fresh and measurable ways to connect with Christian audiences through direct mail, data intelligence, digital marketing, email and social media.

Potratz will remain in a support role with The Parable Group for years to come, providing advice to Squires as he takes on leadership of the company. Squires added, “I am fortunate to have Steve as a business mentor and friend. His industry insights and innovative ideas, coupled with my energy to execute, will offer clients and partners more value as we move forward.”

“Greg has spent the last 15 years searching for a Kingdom impact company to serve with,” said Potratz, “and he has found what he is looking for. Following recent conversations with retailers, I believe the future is bright for Christian retail. I’m delighted that Greg and The Parable Group team are poised to serve the industry for years to come.”