Look for Your Monthly Data Statements

Look for Your Monthly Data Statements

Erik Ernstrom

If you’re one of the hundreds of stores transferring your data into CROSS:SCAN, the industry’s free data service, you received a Data Statement from us in your inbox last week. These monthly reports are designed to give you some encouragement (number of people you’ve served, how many Bibles you’ve sold, etc.), plus a few quick “to-do’s.”

As an example, one store might see that their employees are doing a great job adding new customers to their mailing list. This report would enable them to praise their staff for their hard work. However, this same store could also see room for improvement because less than 10% of those new customers supplied an email address. What a great teaching moment: “You’re doing a fantastic job increasing the size of our mailing list. This will enable us to stay in contact with all these customers with future mailings. However, we also need to be capturing their email addresses, so we can communicate with them more often than just once a month. And some people prefer emails. So, considering it’s the easiest time to get this information, let’s make sure to ask for their email address when adding them to the mailing list.”

Meanwhile, another store might take the list of top customers from the last 10 weeks and drop a note in the mail thanking them for supporting their store. I know of one store who makes it a point to call as many of these customers as they can to thank them and ask if there’s anything their staff can pray for. That’s something a big box won’t do!

Each one of you will probably take something different from these reports, including clicking through to ParableConnect to dive even deeper. We’d love to hear from you about how these reports are helping you, and how we might be able to serve you even better.

And as a reminder, there are three different reports that we send on a rolling three-month schedule: one focused on Marketing, one on Merchandising, and one for Operations. We rotate them, so you can learn about different aspects of your business each month. We know there’s a lot to do on a daily basis in your store, and we hope these reports and ParableConnect are giving you the tools you need to accomplish some of those things more easily.

If you need another copy of your report, or would like add additional employees to our distribution list, please contact me.

 

 

Erik.Ernstrom@parable.com

805-329-4005