Success Stories

We get giddy when we hear awesome feedback from our clients! Our proven marketing process—RISE—gets results! We’ll let these story snapshots speak for themselves.

 
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Success Story: Faith-Based Organization

Pushpay, a world-class mobile giving and engagement solution that serves over 7,000 churches around the world, was seeking to grow its qualified sales pipeline. The Pushpay marketing team identified the opportunity to reach church leaders and drive ongoing qualified church leader leads into the hands of their sales team. They needed to get targeted messages in front of the right decision-makers regularly, but how?

 

Rise in action

Research · Pushpay wanted to increase qualified church leader leads with a scalable, repeatable campaign

Integrate · We targeted verified pastors using our church leader audiences and online behavior tracking

Spark · 327,157 pastors were reached by email & social with relevant eBook content

Evaluate · Qualified sales leads were delivered with consistent volume at target ROI and pipeline performance

 

Success Metric:
Qualified Lead Volume (QLV)

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In Their Words

I have been continually impressed with The Parable Group’s consistent volume of qualified leads for our sales and marketing team. And, they’re super fast and easy to work with!
— Jordan Mason, Pushpay
 

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Success Story: Content Publisher

Tyndale, one of the largest independently owned Christian publishers in the world, wanted to increase their promotional muscle and reach a specific Christian audience for a new book release. They wanted to create buzz—and help readers to discover and resonate with the life-giving truths shared by the author—while keeping their marketing ROI in mind.

 

Rise in action

Research · Tyndale wanted to cost-effectively reach a target reader audience with demonstrable marketing ROI

Integrate · We tapped into our Christian consumer purchase history & pixeled online behavior to find their right audience

Spark · 246,873 buyers were reached in key markets; 457,250 were reached through email, digital & social advertising

Evaluate · Click-Thru Rates for targeted social ads were 5x better than industry average

 

Success Metric:
Click-thru rate

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In Their Words

The Parable Group provides us with the data we need we need to make sure our marketing dollars are being well spent.
— Cheryl Kerwin, Tyndale
 

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Success Story: Christian Retailer

Lorraine Valk, owner of Parable Christian Store of St. Joseph, was frustrated by the small margins she made through her website service provider. With less than a 20% profit on the online orders (which was mostly eaten up by free shipping offers), she needed a better solution. Our Branded Website platform offered Lorraine’s customers an easy and slick shopping experience with a “Request for Pickup” in-store feature. In the first week, Lorraine made more money than she had in the entire previous 12 months with her old website provider!   

 

Rise in action

Research · Parable Christian Store of St. Joseph wanted a website that would drive more traffic to their store and increase their profitability on ecommerce orders.

Integrate · We created a new Branded Website for Lorraine's bookstore that shows what the store stocks, their current on-hand inventory, and an easy “Request for Pickup” function.

Spark · Lorraine’s weekly emails now click through to her Branded Website, and she leverages her social media posts to increase awareness of sales prices and special offers.

Evaluate · Website visits increased! Customers love the ease of the website and best of all – no profit sharing with the website provider!

 

Success Metric:

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In Their Words

...We have a website that looks professional and ultimately drives customers into my store because they check online before visiting. It seamlessly matches my promotions & sales, it shows “in stock” quantities of items we have on hand. I’m on a cross-country road trip and have had 3 orders in the last 24 hours that I’ve forwarded to the store. My staff calls the customers who then pick up IN STORE. (No splitting profits). 2 years ago, we had another setup, and barely had one sale a month.
— Lorraine Valk, Parable Christian Store of St. Joseph