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Get It Local Today! In Final Testing

Get It Local Today! In Final Testing

Sally Ross

The Christian store-supporting platform Get It Local Today! is in the final testing phase with strong initial results. The platform offers shoppers receiving promotional emails from publishers, or shopping on publisher websites, the option of buying products at local Christian stores as an alternative to Amazon and big-box retailers.

Get It Local Today! is free to retailers and publishers. The program is a cooperative effort among CBA, The Covenant Group, and The Parable Group and is endorsed by the Logos Group, Bookstore Manager and Signature Websites.

Hundreds of Christian retailers are signed up to participate, and a group of 18 Christian retailers participated in a beta-test prior to Easter. The beta-test email, featuring Max Lucado’s No Wonder They Call Him the Savior for $5, yielded positive results in both foot-traffic and sales.

Barry Berglund from Parables of Omaha said of the Get It Local Today! test, “We had a lot of customers come in—we had to order and then turn around and order again. We sold 16 units right out of the chute, and another 11 units since. We’re very happy with the results!”

In terms of sales, stores who participated in the Get It Local Today! test sold half their inventory of No Wonder They Call Him the Savior within two weeks; while stores not in the test sold only a third of their inventory during that same period.

Participating retailers are anxious for Get It Local Today! to officially launch.

Lorraine Valk of Parable Christian Store of St. Joseph (St. Joseph, Michigan) said, “I fully support the Get It Local Today! initiative and look forward to even more traffic coming into my store because customers know we have what they want. This is a prime example of ‘a rising tide raises all ships’—let’s drive those individuals to our stores!”

Leading publishers have verbally committed to post the Get It Local Today! widget on their corporate websites and emails to help drive direct-to-consumer sales to local Christian stores. The next phase in the roll-out and launch of the program is the sending of test emails by several publishers beginning mid-May. This final testing will include all stores enrolled in the program at that time and will provide feedback on a national level.

It’s not too late to enroll. It only takes about five minutes to give permission for your store to be listed and set up for data reporting to let customers know the product is in stock at your store.

Sign up now at:

 www.GetItLocalToday.com/enroll

 

Sally.ross@parable.com

805-329-4020

Authors’ Love for Independent Bookstores

Authors’ Love for Independent Bookstores

Randy Ross

Authors love independent bookstores for some of the same reasons the rest of us do: you are hubs for community, your knowledgeable sales staff offer fantastic recommendations, and your physical spaces help us discover and celebrate the love of books. In our industry, bookstores offer even more—an opportunity to help others grow in Christ and share the gospel with others. The work is hard, but extremely gratifying.

These awesome Christian authors have spoken out about what bookstores mean to them:

A bookstore holds endless possibilities. Browsing a physical bookstore is the only real way to discover new books and new authors. Online searches can’t come close to the experience of seeing an intriguing cover and deciding to walk away with a new adventure.” ––Colleen Coble

I love books so bookstores are like a little piece of heaven for me! With the publishing and retail fields frequently changing, I’m especially grateful for Christian bookstores and the great books, products, and resources they carry. Whenever possible, I enjoy browsing in them and almost always find something that speaks to where I am in my relationship with God.” ––Dudley Delffs

Bookstores are magical places––stories of every shape and size are right there at your fingertips, ready to be explored!” ––Sarah Ladd

I know we live in a day where you can have a book delivered straight to your door overnight like we’re the Jetsons. But I still love a bookstore. I love to walk the aisles and look at all the various book covers. I love to see what the bookstore employees are recommending and what’s on the bestseller shelves. Reading has been a lifeline for me from as early as I can remember and spending time in a bookstore among all the words written by various people about an infinite amount of topics always feels a little bit like a warm return to a place I’ve dearly missed. It’s a little bit like coming home.” ––Melanie Shankle

For me, a trip to the bookstore is a silent escapade. My heart flutters at the unearthing of each new literary gem, and every page browsed is a chance encounter with a new friend.”  ––Cara Whitney

There’s nothing like stepping into a bookstore and realizing there are hundreds of worlds at your fingertips. Not one book at a time like you have to do on the internet. I love to stand with all those stories surrounding me, beckoning me to explore like a kid in mansion full of candy.  It’s a sensation unlike any other and it can only happen in a store. It’s like being home, you know? If you’re a lover of book you know exactly what I mean.” ––James Rubart

When I step into a bookstore, I’m transported to another world—actually, I’m transported into hundreds, even thousands. There’s nothing as harmonious, nothing as wondrous, as all of those worlds coming together to make ours more beautiful, one story at a time.” ––Lindsay Harrel

Book aisles are as dear to me as anything. They’re shelves lined with the most exquisite of art. In them is the pathway to be inspired. To be swept away, made new, and left craving more. The only thing comparable would be a library—except here, we get to take the stories home as a well-worn, much-loved, and permanent part of our family.” ––Kristy Cambron

Randy Ross - The Parable Group

 

Randy.ross@parable.com

805-329-4018

Look for Your Monthly Data Statements

Look for Your Monthly Data Statements

Erik Ernstrom

If you’re one of the hundreds of stores transferring your data into CROSS:SCAN, the industry’s free data service, you received a Data Statement from us in your inbox last week. These monthly reports are designed to give you some encouragement (number of people you’ve served, how many Bibles you’ve sold, etc.), plus a few quick “to-do’s.”

As an example, one store might see that their employees are doing a great job adding new customers to their mailing list. This report would enable them to praise their staff for their hard work. However, this same store could also see room for improvement because less than 10% of those new customers supplied an email address. What a great teaching moment: “You’re doing a fantastic job increasing the size of our mailing list. This will enable us to stay in contact with all these customers with future mailings. However, we also need to be capturing their email addresses, so we can communicate with them more often than just once a month. And some people prefer emails. So, considering it’s the easiest time to get this information, let’s make sure to ask for their email address when adding them to the mailing list.”

Meanwhile, another store might take the list of top customers from the last 10 weeks and drop a note in the mail thanking them for supporting their store. I know of one store who makes it a point to call as many of these customers as they can to thank them and ask if there’s anything their staff can pray for. That’s something a big box won’t do!

Each one of you will probably take something different from these reports, including clicking through to ParableConnect to dive even deeper. We’d love to hear from you about how these reports are helping you, and how we might be able to serve you even better.

And as a reminder, there are three different reports that we send on a rolling three-month schedule: one focused on Marketing, one on Merchandising, and one for Operations. We rotate them, so you can learn about different aspects of your business each month. We know there’s a lot to do on a daily basis in your store, and we hope these reports and ParableConnect are giving you the tools you need to accomplish some of those things more easily.

If you need another copy of your report, or would like add additional employees to our distribution list, please contact me.

 

 

Erik.Ernstrom@parable.com

805-329-4005

400 Stores Now Using The Parable Group Services

Serving independent retailers nationwide, The Parable Group, the leading data-driven marketing agency for the Christian products industry, recently reached 400 store-fronts participating in a variety of their tools, programs and services.

“We’re honored to serve a diverse group of retailers with personalized solutions—helping them boost traffic, increase turns, grow profits, and expand their local ministries,” said Erik Ernstrom, Manager of Business Intelligence for The Parable Group. “We’re called to use our gifts, talents and time to advance His kingdom and we all win when we link arms to propel this incredible industry forward.”

To celebrate the milestone, The Parable Group is hosting a store meeting on Sunday, July 8th during UNITE 2018 which is open to every store they serve, whether enrolled in data programs, print marketing, email solutions, Get It Local Today or more. The store meeting, hosted by four industry leaders with over 125 years of collective Christian retailing experience, will take place at the Gaylord Opryland Resort & Convention Center and is centered on traffic-driving services, training on the powerful ParableConnect 24/7 data hub, retailer-focused education, and fellowship.

Currently serving Covenant, Munce, Logos and Parable stores, church stores, Catholic stores, and unaffiliated stores across the US and Canada, The Parable Group aims to help all those in Christian retail thrive.

Get It Local Today! Help Customers Shop Your Store, Not Online Competitors

Get It Local Today! Help Customers Shop Your Store, Not Online Competitors

Erik Ernstrom

We’re very enthusiastic about Get It Local Today!—the industry-wide program designed to drive customer traffic to Christian stores like yours. Publishers, marketing groups, and the industry trade association are working together to drive business for your benefit. This is a cooperative effort that costs you nothing—plus, you keep all proceeds from sales through your store.

CBA, The Covenant Group, and the people here at The Parable Group are making this work with endorsement from the Logos Group, Innovative/Signature Websites and Bookstore Manager. It’s a united effort to build traffic and much-needed sales to Christian stores.

“The goal of this program is to drive traffic and sales to Christian stores,” CBA President Curtis Riskey said. “You don’t have to be a CBA member to be listed on the store locator, you just have to be a Christian store.”

Here’s how Get It Local Today works:

  1. Customers who are already searching for a product on a vendor website or who click a link from a vendor marketing effort, choose our Get It Local Today buy link as their first option to purchase products.
  2. The link sends the customer to a product page on GetItLocalToday.com with a list of local Christian stores and shows which stores have the product in stock.
  3. The customer reserves the product with the store of their choice, and then visits the store to pick it up—where they are likely to discover additional products!

Better yet…dozens of the industry’s top Christian publishers have verbally committed to participating! All we need now is a critical mass of retailers to officially launch—and we are almost there. Will you consider enrolling too?

Sign up now at:

 www.GetItLocalToday.com/enroll

Signing up only takes a few minutes for retailers to approve their store listing information and posting inventory data via CROSS:SCAN, the industry’s data gathering and best-seller tool. Most all industry POS systems can automate the information-collection process.

As one retailer said, “It’s a no-brainer, win-win. Why not do it?”

 

Erik.Ernstrom@parable.com

805-329-4005