Parable Franchise Services

Every store is unique. When you choose to franchise with Parable, we’ll work together to identify your specific needs and goals. Then we’ll create a roadmap to help you achieve your goals.

Market Evaluation

Demographics study
Competitive analysis
Location search

Leasing Strategies

Letter of intent
Lease negotiations

Store Development

Design and layout
Fixtures and equipment
Store setup, merchandising and opening

Technology

POS inventory system
Communications
In-store systems

Training

Initial and ongoing training
Management and staff
Retail best practices

Buying

Core inventory program
Vendor account setup
Preferred discounts

Marketing

Grand opening plan
Seasonal catalogs and flyers
In-store posters and circular
E-commerce website
E-mail marketing

Staying Connected

MemberNET site for downloads and information
Weekly newsletter updates
Annual convention and franchise meetings