Testimonials
Arrowhead would not be the store we are today without Parable. I think two of the smartest decisions we made were to join the Parable Group in the early 90's as members and then to jump on board as a Founding Franchise when the Franchise option became available. As we look back we have no regrets with either of those decisions.
~Paul Kuntz, Manager, Arrowhead Parable Christian Store, Johnson City, NY
My wife and I are very excited to be working with a company that seems to understand the way we believe the industry is headed. The data and analysis provided is of great value. Not to mention the quality catalog with fewer items and better selection than other catalogs. We are also excited about the seamless tie-in between catalog and in-store signage for each promotion.
~Dan and Dayna Panella, Owners, Vine and Branches, Lodi, CA
What impressed me the most at my orientation day about the Parable Group was the sense of dedication of Steve Potratz and each member of his staff to the cause of assisting independent Christian retailers to better achieve their goal of impacting God's kingdom.
~ Herb Van Hooser, Owner, The Olive Branch, New Hyde Park, NY
As a new Parable member, I have found that all the Parable services and tools are great. PLUS, the interactive webinars are a fantastic bonus. They are timely and extremely useful to the management of a store and helping staff better understand Parable.
~Ron Carroll, Owner, Bible Superstore, Fort Collins, CO
I really enjoyed the Christmas catalog with Parable. I loved the merchandising kit and customers commented that they really liked the new catalog. It seems like we got a great response. I can't wait to see the response analysis report. The newspaper insert seemed to drive new traffic, too.
~Bryan Gutierrez, Owner, Jireh's Christian Bookstore, Placerville, CA
Parable's expertise in database information management has been critical in our ability to cost-effectively stay in close contact with our core customers, regularly connect with other customers and attractively introduce ourselves to hundreds of valuable new customers.
~Jim Kregel, Kregel Parable Christian Store, Grand Rapids, MI
I'm always excited to receive the merchandise kits because they dress up the store and make it come alive. The large window signs are the first thing our customers see as they enter the store from the parking lot and lets them know that something new is going on and there are great sales inside. The shelf tags for the shopper level shelf system highlight each catalog item as well as new products and bestsellers. I also use all my endcaps and table signs to bring attention to the catalog items as Parable has suggested. The store looks neat and well organized and has made big difference.
~Richard Cretaro, Owner, The Living Word Parable Christian Store, Latham, NY
I used to spend up to 20 hours a month analyzing my own data to target mailings and keep track of best selling products. But with Parable taking care of it, my time is freed up to focus on other things.
~Jeff Williams, Owner, Bible Book Store, Victoria, TX
I'm sticking with Parable! Steve Potratz is a visionary who I believe can best lead Christian retailers through today's tough business climate.
~Rodger Long, Long's Christian Book and Outlet, Altamonte Springs, FL
Even in the midst of construction, the franchise helped our store survive. Parable negotiates TV ads that promote the latest products in my store's local market. Our customers noticed the ad and were excited about it.
~Dorothy Alford, Parables, Omaha, NE
