The Parable Group is dedicated to providing effective tools and services to help independent Christian retailers succeed. We offer a sliding scale of services so you can select the solution that best meets the needs of you, your store and community. Parable members receive tools and services in the areas of database marketing, store promotions, merchandising, and inventory and sales reports. Parable franchisees receive everything offered to members, plus additional programs, services, business coaching and use of the nationally-promoted brand name.