Catalogs and flyers are our primary communication and marketing tools, four color and high quality, with over 26 million distributed in 2002 to current and scientifically chosen prospective consumers.
Catalogs are targeted via a sophisticated, data-driven process to consumers most likely to be interested in purchasing your product. Circulation ranges from seasonal catalogs mailed to more than four million homes, to specialty niche flyers directed at fewer than 100,000 specific customers.
Flyers are designed to attract new customers to the Christian products market. Nationwide, Parable® stores generate approximately 24,000 new customers every week.
The products featured in Parable® promotions are carefully chosen from the thousands of possibilities presented each season. We work on promotions up to nine months in advance.
The selection for the fall season begins in early April and is finalized by late May. For the spring season, we start looking at products in August and have a firm list of products chosen by the end of September.
To have your products considered for any of the Parable® promotions, please contact the merchandiser who handles the product line you would like to make available:
(805) 543-2644
Books, Bibles, Software
Dave McShea ext. 516
dave.mcshea@parable.com
Music, Family Entertainment, Kids
Sally Stevenson ext 590
sally.stevenson@parable.com
Gifts, Apparel, Framed Art, Exclusives
Val Lund ext 531
val.lund@parable.com
