Good News Holdings Partners With Parable To Handle Product Sales On The Lights Together™ Internet Platform
Los Angeles, CA, July 9, 2007 – Good News Holdings is partnering with Parable Christian Stores for Parable® to be the exclusive online distributor for all product sales on GNH’s LightsTogether internet platform. Parable will also provide fulfillment services for a variety of other products available via LightsTogether such as DVDs, CDs, software, and church supplies. The project was announced today by George Barna, Chairman of Good News Holdings and Steve Potratz, CEO of Parable.
LightsTogether takes online social networking in the Christian space to the next level. Unlike sites like MySpace, which are individual-based, LightsTogether is a group-centric and community-focused social network. It is designed to connect people within the local and global church so as to strengthen relationships in the Internet Age. It views the church as more than an organization – a living, breathing organism that is always growing, ever moving and constantly transforming. LightsTogether enables church leaders and its' members to be connected throughout the week, not just Sunday to Sunday, but all the time in between. LightsTogether provides churches with the tools to utilize the current web-based “relationship revolution” in a safe and secure environment.
“We are delighted to partner with Parable on such an important project,” said Barna. “They are a well respected company and brand, and will significantly enhance LightsTogether’s services for the church. Every church should embrace these new tools to enhance their ministry and take their outreach to the next level.”
“Parable® believes in people,” said Potratz. “With our history and commitment to innovation; we see LightsTogether as offering us a new paradigm for presenting resources to people in the context of relationships. For Parable, this is an opportunity to grow our brand and expand our online offerings, connecting with customers we aren’t currently reaching.”
Los Angeles-based Good News Holdings is a multimedia company specializing in the development and distribution of Spiritainment™ – media that entertain, educate and inspire people to pursue God. Visit: www.goodnewsholdings.com.
Parable helps Christian retail ministries succeed by making business better. A combination of marketing group, franchise and retail services provider, Parable offers Christian retailers a full range of marketing, merchandising and operational services. Visit www.parablegroup.com. The Parable Group is based in San Luis Obispo, Calif.
