Parable Equips Stores For Promoting Amazing Grace
Press release, ads and bagstuffers to drive traffic
(February 16, 2007) – The big-screen story of William Wilberforce hits theaters February 23, creating opportunities for Christian retailers to drive traffic to their stores.
Parable is helping its stores get a leg up on the competition by offering a press release template, media tip sheet, customizable print ads and bagstuffers that let local communities know where they can learn more about Amazing Grace and the fight against modern-day slavery.
"Movies are one of the major culture-shapers of today," explains Steve Potratz, Parable CEO. "Amazing Grace is going to generate conversation. Our goal is to make Parable stores a destination for resources that will help guide those conversations."
Similar to the Invisible Children DVD and the Global Night Commuter campaign, Amazing Grace the movie heralds the birth of Amazing Change, a campaign to end modern-day slavery.
"Our mission at Parable is to resoundingly impact the Kingdom of God," continues Potratz. "Tying the movie to the Amazing Change campaign will help our customers go from hearers of the Word to doers of the Word."
Parable helps Christian retail ministries succeed by making business better. A combination of marketing group, franchise and retail services provider, Parable offers Christian retailers a full range of marketing, merchandising and operational services. For more information contact Gary Weyel, marketing communications strategist, or visit www.parablegroup.com. The Parable Group is based in San Luis Obispo, Calif.
