Big Change Comes to Parable
Parable brand now on over 800 Christian radio stations
San Luis Obispo, CA — A BIG radio program partnership with Multnomah Publishers marks a first for the Parable brand and puts Parable in front of 40 million radio listeners on over 800 Christian radio outlets nationwide, every week. Starting November 1, 2004 Parable has partnered with Multnomah's popular, life-changing Big Change Moments radio program. The daily program features a compelling, inspirational presentation by one of dozens of beloved Christian authors including Bruce Wilkinson, James Dobson, Henry Blackaby, Andy Stanley, Jill Briscoe and Tony Evans, along with a host of other well-known authors and speakers.
Parable Big Change Moments is the first national branding step Parable is taking with its new franchising program. The radio program will boost recognition for Parable stores by giving them a tie-in to renowned communicators and by driving radio listeners to the bigchangemoments.com website featuring every Parable franchise and member store exclusively.
Originally launched in March of 2003, the newly re-branded Parable Big Change Moments provides a compelling presentation of Christ-like wisdom and is now the hottest short-form program in Christian radio. The short-form radio program is among the most relatable, relevant, best-produced programs on the air within and outside of the Christian industry. Each insightful program includes an audio tag sending listeners to www.parable.com, Parable’s online retail site.
Parable founder and CEO Steve Potratz says he is "honored to associate the Parable brand with Multnomah's respected Big Change Moments radio program. This is a once-in-a-lifetime opportunity to position Parable stores as the in-store and online retail destination for millions of radio listeners to purchase life-changing products," says Potratz.
The Parable popular Big Change Moments is the kind of radio program people want to hear over and over again. To do so, listeners can simply log on to the official site of the Parable Big Change Moments at www.bigchangemoments.com.
