More Tools and Services

No other group offers more tools and services than Parable to provide multi-channel marketing and to connect with your customers in more and different ways. These optional services are available as you need them for your business.

Response Analysis Report: Using our database management, we are able to supply a response analysis report for every promotion on MemberNET, our private website for Parable stores. You can accurately know the percent of your mailing list that shopped in your store during the promotion, how many customers purchased advertised products, plus metrics for sales, receipts and your advertising return on investment.
New Customer Postcard: When you add a new customer to your mailing list, Parable will automatically mail a postcard to drive them back into your store. Your new customer receives an 8.75" x 5.75" full-color glossy postcard within 2 weeks of being added to your list. The postcard includes your store logo with a personalized note of thanks and a 30% off coupon.
Training-At-Parable: Parable has joined forces with CBA to offer Parable stores the best online training in Christian retail. More than 700 students have discovered the wealth of Christian retail knowledge available on Training-At-Parable. This online technology allows employees to take courses anytime it is convenient for them and best for your business. Courses include interactive flash videos for product training, current promotions training and videos for job professionalism, with more being added.
E-mail Address Acquisition: Parable's Reverse Append process allows you to expand your e-mail list by matching your physical mailing list addresses to those customer's e-mail addresses. As digital promotions become more important, so does the need for a good e-mail list.
Mailing List Address Acquisitions: Parable has access to more than one million names and addresses of Christian bookstore customers. These names are available to you to build your mailing list and acquire new customers.
Info-On-Hold: People who call your store are among your most qualified prospective customers! An AT&T study showed that 70% of business calls are placed on hold for an average of 45 to 60 seconds each. North American Telecom found most callers with silence on hold will hang up during this time. With music on hold, callers will stay on the line 30 seconds longer than with silence. With information on hold, they will stay on the line for up to three minutes longer. Every month Parable provides a professionally-produced 4-minute program that highlights the best products from the current print promotion.
Websites: Parable has partnered with Innovative Inc., who provides Signature Websites to capture the power of the web and combine e-commerce with a robust e-mail program. Parable member stores can compete with online retailers and market online to compliment the direct mail program.