I really enjoyed the Christmas catalog with Parable. I loved the merchandising kit and customers commented that they really liked the new catalog. It seems like we got a great response. I can't wait to see the response analysis report. The newspaper insert seemed to drive new traffic, too.
~Bryan Gutierrez, Owner, Jireh's Christian Bookstore, Placerville, CA
Promotions
The foundation for the marketing and business management services offered by Parable is promotional print pieces. The minimum participation for Parable members is four catalogs annually, including the Spring and Christmas catalogs. In addition, members choose at least two more promotions from the various catalogs and flyers offered throughout the year. Minimum print run quantities are 1,000 per promotion.
The tools and services available to execute promotions for our members include Database Marketing and Management for customer list selection and Hands Free Mailing Services that save you time and money. Plus, you can accurately measure the success of each promotion with our Response Analysis Report.
