The Parable Group offers independent Christian stores the marketing tools they need to grow their local brand. If you are seeking the advantages of Parable's strong national brand, click here to learn more about Parable Franchising.
Since 1985 independent Christian stores across America have become affiliates of The Parable Group. Local stores maintain their independent local brand identity while receiving full-service marketing support including catalogs, in-store signage, sophisticated sales reports, exclusive products and much more.
As one of America's Leading Christian Retailers®, each of our member stores shares a dedication to wide selection, personal service and exceptional value. Each local store offers customers a wide selection of inventory along with the high-quality service expected from a local business.
How to Become a Parable Member Affiliate
As a member of The Parable Group, each Parable member store gains the competitive edge of empowerment from a national association, while still remaining a distinctive, locally-owned store.
To become a Parable member affiliate, you must have minimum sales volume of $350,000 a year and be able to demonstrate credit worthiness. Stores must also be equipped with the business tools needed to efficiently operate as a part of The Parable Group: a fax machine, Internet access and a computerized inventory control system. Finally, we ask that all member stores report their sales data to The Parable Group so we can effectively evaluate our services and better develop new customer-focused programs and products for the future.
Parable member stores have complete autonomy in ordering inventory and are asked only to carry a reasonable stock of any products featured in the catalogs they are participating in. They are also asked to buy, at a minimal cost, the merchandising kits we produce to enhance the catalogs. Every store sends out the two flagship catalogs of the year--Spring and Christmas--and from there customizes its marketing strategy by choosing from nearly 30 other publications produced throughout the year by The Parable Group.
Plus our private web site for member stores, MemberNET provides vital information when you need it. You have 24/7 access to purchase orders, new customer counts, inventory help, catalog response rates and much more. Also, our Response Analysis combines customer and sales data to reveal the level and profitability of customer response to mailing.
