My wife and I are very excited to be working with a company that seems to understand the way we believe the industry is headed. The data and analysis provided is of great value. Not to mention the quality catalog with fewer items and better selection than other catalogs. We are also excited about the seamless tie-in between catalog and in-store signage for each promotion.
~Dan and Dayna Panella, Owners, Vine and Branches, Lodi, CA
The Parable Group offers independent Christian stores the business tools they need to grow their local brand. If you are seeking the advantages of Parable's strong national brand, click here to learn more about Parable Franchising.
Since 1985 independent Christian stores across America have become affiliates of The Parable Group. Local stores maintain their independent local brand identity while receiving full-service marketing support including catalogs, in-store signage, sophisticated inventory and sales reports and much more.
As one of America's Leading Christian Retailers®, each member store shares a dedication to wide selection, personal service and exceptional value. Each local store offers customers a wide selection of inventory along with the high-quality service expected from a local business.
How to Become a Parable Member
As a member of The Parable Group, each member store gains the competitive edge of empowerment from a national association, while still remaining a distinctive, locally-owned store.
In order to fully appreciate and support the programs and services available at Parable, we recommend that stores meet the following qualifications:
- Participate in a minimum of four print promotions annually with coordinating in-store merchandising POP kits (including the Spring and Christmas catalogs).
- Stock advertised products. Parable member stores have complete autonomy in ordering inventory and are asked to carry reasonable quantities of any products featured in the catalogs they are participating in.
- Annual sales volume should be at a minimum level of $350,000 annually. (Certain exceptions may apply. Contact Randy Maricle with questions.)
- Be equipped with a computerized POS (Point of Sale) system. We are compatible with Bookstore Manager, Booklog, IRT, IBID, and Revelation Retail (R2i).
For more information, call Randy Maricle at (800) 366-6031, ext. 516 or e-mail Randy.Maricle@parable.com
