Unique events in a store can be the critical factor that causes a shopper to choose that store over another. Parable creates such events throughout the year, driving customers back into the store to buy your products again and again.
Incremental sales jumps as high as 400% over short periods of time have resulted from Parable partnerships with publishers, music distributors and gift manufacturers in bringing a variety of world-class events to stores.
Merchandising kits are supplied for each event to create an atmosphere of action in the store and create foot traffic. Kits include banners, posters, shelftalkers, endcaps and more, and are coordinated with catalog and flyer design when appropriate.
