• Engaging the Christian Consumer

  • Delivering Your Story

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Welcome

We’re a data-driven marketing agency that connects retailers, products and services to faith-based consumers.

WHY data is important

Leveraging accurate data to understand your audience and how they behave enables us to target the right people at the right time with the right message for maximum ROI.

HOW we can help you

Our experienced team customizes marketing solutions to your business needs across multiple channels. From traditional print to next-gen digital technologies, we’ll help improve your customer response.

WHO we serve

For 30 years, we’ve been helping Christian retailers, product providers, ministries, non-profits and film companies reach their audiences.

Our Clients

OUR SOLUTIONS

Whether you’re a worldwide brand, an international ministry or a local retailer we’ll create customized marketing that works for you.

Email Marketing

Online Display/Mobile Ads

Video Ads

Social Media

 

Data Analysis

Store Merchandising

Consumer Catalogs


Design/Photography

Recent Work

  • All
  • Digital
  • Multi-Channel
  • Print

Rose Publishing

View

Multi-Channel

Rose Publishing

Christian Mingle

View

Digital

Christian Mingle

Evangel Christian Stores

View

Digital

Evangel Christian Stores

Independent Christian Stores

View

Print

Independent Christian Stores

Living On The Edge

View

Digital

Living On The Edge

Summit Ministries

View

Digital

Summit Ministries

Independent Christian Retail

View

Print

Independent Christian Retail

Tyndale House Publishers

View

Multi-Channel

Tyndale House Publishers

Frank Viola

View

Digital

Frank Viola

Meet the team

From marketing to business intelligence to creative, our entire team of professionals are eager to help move the needle for your business! Feel free to contact Jeff, Laura or Randy for your specific needs.

Jeff Bruenning

Independent Christian Retail Marketing

Jeff has spent over 26 years in the Christian retail industry. Known for his dead-pan humor, this theatre geek has been in over 50 theatre productions and recorded 3 vocal albums.

1-805-543-2644 x523

Email Jeff

Laura Clark

Digital Marketing

When not serving digital clients, Laura is climbing Machu Picchu, spelunking in Belize, or zip-lining in Costa Rica. She joined us in 2011 with 13+ years in marketing and sales.

1-805-543-2644 x531

Email Laura

Randy Ross

Product Marketing

Randy joined our marketing team in 2006 after 10 years at Wellspring. This former pastor, jazz musician and popular Christian rock radio deejay is also the author of Glow.

1-805-543-2644 x595

Email Randy

WHAT OUR CLIENTS SAY

We’ve been privileged to work with some amazing people. Here’s what they’re saying…

  • “Sure appreciate your creativity and energy!”

    Michele Halseide - Roosters Marketplace in Sheridan Wyoming

  • “Our promotional plan through Parable catalogs, SnapRetail emails and proper staff training provided us with a great December and an end to a good year!”

    Matthew Wright - Praises Family Books & Gifts in Chillicothe, Ohio

  • “I’ve been privileged to see first-hand the unparalleled commitment Parable has to excellence in absolutely everything they do.”

    Marilyn Largent - David C. Cook

  • “You guys are great to work with, you understand our products and how we want to impact the market.”

    Margarita Henry - Charisma House

  • “Our ministry would be difficult if not impossible without you and the quality team you have assembled to partner with us.”

    Richie Robb - Arrowhead Parable Christian Store in Johnson City, New York

  • “I needed some analysis that I couldn’t get out of my POS with its limited report functions. Parable was able to get me the info quickly because they had our data. This gets me out of the backroom and onto the sales floor sooner.”

    David Rooker - The Scroll Christian Bookstore in Tyler Texas

  • “You are a trusted partner and friend to so many independent Christian retailers and have made a lasting impact on this market.”

    Shawn Everson - Ingram

  • “Parable’s expertise in data management has been critical in our ability to cost-effectively stay in close contact with our core customers.”

    Jim Kregel - Kregel Parable Christian Store in Grand Rapids, Michigan

  • “Parable, under the leadership of Steve Potratz, helped my stores reach their optimal potential of ministry in the Philadelphia marketplace.”

    Ron Evans - The Mustard Seed Bookstores in Pennsylvania (1975-2010)


About The Parable Group





We’ve been measuring what motivates the Christian consumer for 30 years. Our story begins in 1985 when our founder, Steve Potratz, created a flyer for his independent Christian retail store, The Parable. That sparked the idea of an independent store alliance and The Parable Group became the first agency to strategically market on behalf of Christian retailers.

Today, we continue our legacy by creating next-gen solutions that also serve Christian product and service providers. Our passion is to impact the Kingdom by delivering our clients’ stories to an engaged Christian audience through targeted multi-channel marketing.

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102 Cross Street, Suite 210 San Luis Obispo, CA 93401

805.543.2644
Toll Free: 800.366.6031
Fax: 805.248.7210