Welcome to The Parable Group

Digital Opportunities

Discover an affordable marketing solution to promote your business across hundreds of premium websites, Christian websites and mobile apps.
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Store Opportunities

The heartbeat of Parable is independent stores. We have resources available for the biggest to the smallest store. There’s no membership fee, no deposit, no huge required product quantities.
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Vendor Opportunities

Get the most for your marketing dollars. From the proven response rates on our catalogs and our digital and e-mail marketing campaigns we do our best to get your product into the hands of customers.
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More Store Traffic. Guaranteed!

Parable has partnered with SnapRetail to provide all independent Christian retail stores an easy, online, email marketing resource that can GROW TRAFFIC, BOOST SALES, AND SAVE YOU TIME.

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  • [SnapRetail is] really user-friendly. I can find what I'm looking for. Really simple and easy to use. A real time saver!
    Daren Brown, Tree of Life Christian Outlets, Eugene, OR
  • I am not a technology guy, but [SnapRetail] is impressive and easy to use.
    Steve Harrod, Corinth Parable Christian Store, Frankfort, KY
  • We are extremely pleased with the results of our Best Customer Sale…we benefited tremendously from the ability to easily send out a locally produced email.  It not only increased our sales but greatly enhanced the profitability of the event over last year.
    Richie Robb, Arrowhead Parable Christian Store, Johnson City, NY
  • 100% glad we signed up for SnapRetail. The price was a great deal – six months for a good price. The best thing about it is, the convenience of doing it all at once – the delayed send is a great feature. It’s definitely the way to go. This is a necessary way of advertising now.
    Margaret Johnson, Christian Book & Gifts in Manhattan, KS
  • The Parable Essential Inventory program has given me the tools to help me manage smarter. On average it saves time and money, my customers get better selection and I get a better margin. We both win!
    A Retailer using the Parable Essential Inventory Program
  • With SnapRetail I can really reach my customers in a way that is unique to my store.
    CBA Retailer
  • Parable's expertise in database information management has been critical in our ability to cost-effectively stay in close contact with our core customers, regularly connect with other customers and attractively introduce ourselves to hundreds of valuable new customers.
    Jim Kregel, Kregel Parable Christian Store, Grand Rapids, MI